Tactic http://messageinabox.tacticaltech.org/taxonomy/term/3 The taxonomy view with a depth of 0. en A Strategy for making media http://messageinabox.tacticaltech.org/strategyformedia <p><!--StartFragment--></p> <p class="Default">Whether you are an individual rights advocate, a group or an organisation, this section will take you through the steps involved in creating a strategic plan for making any kind of media as part of a campaign or project. Before beginning, there are three key questions that you need to ask:</p> <p class="Default"><span style="font-weight: bold">1. Do you need to make media to achieve your goals?</span></p> <p><a href="http://messageinabox.tacticaltech.org/strategyformedia">read more</a></p> Strategy Tactic Tue, 01 Sep 2009 17:45:19 -0400 adam 546 at http://messageinabox.tacticaltech.org Create & use images http://messageinabox.tacticaltech.org/createanduseimages <p><!--StartFragment--></p> <p><a href="http://messageinabox.tacticaltech.org/createanduseimages">read more</a></p> Image Tactic Tue, 01 Sep 2009 17:38:39 -0400 adam 73 at http://messageinabox.tacticaltech.org Grassroots comics http://messageinabox.tacticaltech.org/grassrootscomics <p><!--StartFragment--></p> <p class="Default">Although political cartoons have offered a powerful form of social satire and comment for centuries,the use of comics as a campaigning tool for grassroots organisations is a more recent success story. This section outlines how and why you might use grassroots comics, how to get started, and some ideas for distributing them.</p> <p><a href="http://messageinabox.tacticaltech.org/grassrootscomics">read more</a></p> Image Tactic Tue, 01 Sep 2009 17:38:00 -0400 adam 80 at http://messageinabox.tacticaltech.org Guerrilla marketing http://messageinabox.tacticaltech.org/guerrillamarketing <p><span style="font-weight: bold"><!--StartFragment--></span></p> <p class="Default">Guerrilla marketing means making unconventional interventions in public or commercial space in order to spread your message to an extended audience. This section will present you with basic principles and provide you with some ideas and examples to consider when using this medium.</p> <p><a href="http://messageinabox.tacticaltech.org/guerrillamarketing">read more</a></p> Image Tactic Tue, 01 Sep 2009 17:37:17 -0400 adam 79 at http://messageinabox.tacticaltech.org Simple animation http://messageinabox.tacticaltech.org/simpleanimation <p class="Default"><span> </span>Animation can be a great tool for advocacy communications, bringing life to your story and presenting your ideas quickly and attractively. Animation is a huge subject; this guide only touches on the ways in which very basic computer animations can support your advocacy campaign – it does not cover sophisticated <a class="glossary-term" href="/glossary/4#term36"><acronym title="Adobe Flash is a multimedia software platform developed and distributed by Adobe Systems. Since its introduction in 1996, Flash has become a popular way to create animation, advertisements, and various web page components, to integrate video into web pages, and, more recently, to develop rich internet applications.">flash</acronym></a>&nbsp;or computer animation.</p> <p><a href="http://messageinabox.tacticaltech.org/simpleanimation">read more</a></p> Image Tactic Tue, 01 Sep 2009 17:36:56 -0400 adam 103 at http://messageinabox.tacticaltech.org Quick guide to print strategy http://messageinabox.tacticaltech.org/quickprintstrategy <p><!--StartFragment--></p> <p class="Default">The information in this section and the print tools<strong>&nbsp;</strong>provided on this website (<strong><a href="/printtools/" style="margin-bottom: 10px; color: #f15723; text-decoration: none;"><strong>Click here for more information</strong></a><span style="font-weight: normal;">)<em>&nbsp;</em>will help you plan, develop and publish a large-scale print project, such as a newspaper or book, or a one-off or smaller-scale project such as a poster, factsheet or brochure.</span></strong></p> <p><a href="http://messageinabox.tacticaltech.org/quickprintstrategy">read more</a></p> Print Tactic Tue, 01 Sep 2009 17:36:34 -0400 adam 465 at http://messageinabox.tacticaltech.org Creating audio http://messageinabox.tacticaltech.org/creatingaudio <p>Putting together recordings of sounds to make <a class="glossary-term" href="/glossary/4#term81"><acronym title="a neologism used by people in the media to describe the finished audio works which they present.">audio content</acronym></a> is no longer the preserve of experts. The use of audio for campaigning and advocacy is a growing phenomenon. In this chapter you will find out how anyone with a plan, an idea, some basic equipment and a little background knowledge can create and distribute engaging and good quality audio. This section will enable you to create <a class="glossary-term" href="/glossary/4#term81"><acronym title="a neologism used by people in the media to describe the finished audio works which they present.">audio content</acronym></a> that is powerful and relevant, and to distribute it to audiences using radio, CDs, public spaces and the internet.</p> <p><a href="http://messageinabox.tacticaltech.org/creatingaudio">read more</a></p> Audio Tactic Wed, 26 Aug 2009 13:20:21 -0400 adam 594 at http://messageinabox.tacticaltech.org Publish & distribute video http://messageinabox.tacticaltech.org/publishanddistributevideo <p>Once you've made your video you need to make sure it's seen. This section will take you through how to prepare your video for both online and offline distribution, how to license it, where you can publish it and how to distribute your video online and offline.</p> <p style="margin-bottom: 0cm;">Production and distribution need to work hand-in-hand. The type of film you make, its length, subject matter and style, will influence how you distribute it. The type of distribution you are planning can also affect how you make your film.</p> <p><a href="http://messageinabox.tacticaltech.org/publishanddistributevideo">read more</a></p> Tactic Video Thu, 04 Sep 2008 17:37:21 -0400 becky 539 at http://messageinabox.tacticaltech.org Publish video http://messageinabox.tacticaltech.org/publishvideo <p> Once you've made your video you need to get it out there and make sure it's seen. This section will take you through how to prepare your video for both online and offline distribution, how to license it, where you<br /> can publish it and how to distribute your video online and offline. </p> Tactic Video Wed, 03 Sep 2008 18:56:18 -0400 becky 523 at http://messageinabox.tacticaltech.org Making advocacy videos without a camera http://messageinabox.tacticaltech.org/advocacyvideos <p>Some of the most powerful advocacy videos that have been created in recent years have been made without a camera. Short three and four minute videos such as those made by <a href="http://avaaz.org/" target="_blank">Avaaz</a> have reached enormous audiences around the globe through dissemination on video sharing sites such as Youtube.</p> <p><a href="http://messageinabox.tacticaltech.org/advocacyvideos">read more</a></p> Tactic Video Wed, 03 Sep 2008 17:36:34 -0400 becky 520 at http://messageinabox.tacticaltech.org Planning your video project http://messageinabox.tacticaltech.org/planningvideo <p>WITNESS is a USA-based NGO that uses video and online technologies to expose human rights violations. WITNESS aims to empower people to transform personal stories of abuse into powerful tools for justice, public engagement and policy change. Some of the information in this chapter is based on the work and experiences of WITNESS. Its <span style="color: black;">Video Action Plan</span> maps out a series of questions to consider when you are developing a plan to integrate video into human rights advocacy.</p> <p><a href="http://messageinabox.tacticaltech.org/planningvideo">read more</a></p> Tactic Video Tue, 26 Aug 2008 17:04:01 -0400 Genner 499 at http://messageinabox.tacticaltech.org Create & share content using mobile phones http://messageinabox.tacticaltech.org/mobilescreateandshare <p>There are now many possibilities for creating and sharing multimedia content from your mobile phone to communicate and share information with people. This content can be shared phone-to-phone or via the internet</p> <p><a href="http://messageinabox.tacticaltech.org/mobilescreateandshare">read more</a></p> Mobiles Tactic Fri, 01 Aug 2008 19:20:51 -0400 becky 473 at http://messageinabox.tacticaltech.org Finding and playing video http://messageinabox.tacticaltech.org/playvideo <p> Now that you've put your content out there and told people about it they need to be able to find it and play it. In some cases this might simply be a matter of watching it embedded in your website, but they could also subscribe to your video <a class="glossary-term" href="/glossary/4#term64"><acronym title="distributing audio and video files over the internet using either the RSS or Atom syndication formats, which allow the files to be downloaded and played back at the user's leisure on a mobile device or computer. Podcasting with video files is sometimes called vodcasting. ">podcast</acronym></a> <a class="glossary-term" href="/glossary/4#term35"><acronym title="a data format which provides users (feeds them) with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it. Making a collection of web feeds accessible in one spot is known as aggregation. A web feed is also sometimes referred to as a syndicated feed. See RSS.">feed</acronym></a> or use free software like <a href="/viewtool/VLC">VLC</a> to play the videos downloaded. Elsewhere in this toolkit you can find out how to subscribe to video podcasts using <a href="/viewtool/Miro">Miro</a>. </p> <p><a href="http://messageinabox.tacticaltech.org/playvideo">read more</a></p> Tactic Video Thu, 26 Jun 2008 17:43:54 -0400 allan 326 at http://messageinabox.tacticaltech.org Video security http://messageinabox.tacticaltech.org/videosecurity <p>Video is a powerful tool for rights campaigning, but it can also introduce serious risks. Before embarking on a sensitive video project, you must consider your own safety and that of your subject/s and sources. You must be alert to potential hazards and think hard about how to minimise risks to everyone involved.</p> <p><a href="http://messageinabox.tacticaltech.org/videosecurity">read more</a></p> Tactic Video Thu, 26 Jun 2008 15:54:36 -0400 allan 294 at http://messageinabox.tacticaltech.org Content management systems http://messageinabox.tacticaltech.org/contentmanagement <p> A Content Management System (<a class="glossary-term" href="/glossary/4#term28"><acronym title="a computer software system for organising and facilitating the collaborative creation of documents and other content. ">CMS</acronym></a>) is a piece of software that enables you to create dynamic websites. This can be useful if you want to create a community or be able to update your site easily. There are many different <a class="glossary-term" href="/glossary/4#term28"><acronym title="a computer software system for organising and facilitating the collaborative creation of documents and other content. ">CMS</acronym></a> systems available; we've chosen three which you can use for setting up a dynamic websites; <a href="/viewtool/SPIP">SPIP</a>, <a href="/viewtool/Joomla">Joomla</a>, <a href="/viewtool/wordpress">Wordpress</a> and <a href="/viewtool/Drupal">Drupal</a>. </p> <p><a href="http://messageinabox.tacticaltech.org/contentmanagement">read more</a></p> Internet Tactic Thu, 24 Apr 2008 17:55:33 -0400 becky 247 at http://messageinabox.tacticaltech.org